Allergy Week 2017Sensitivity suits you
Allergy Week’s theme for 2017 was chemicals in new clothes and informing people about them – new clothes may contain surprisingly large amounts of chemicals that can cause serious allergic reactions for users.
Fashion designer Mert Otsamo was chosen as the face of Allergy Week 2017. To coincide with the campaign theme, he was commissioned to design for the Allergy and Asthma Federation their own garment that was free of harmful chemicals. In addition, the issue was highlighted in social media by reminding people of its severity – e.g. with the help of various real but bizarre washing instructions.
For more detailed information on the project: Juuso Kemi, Creative Director +358 50 550 9427 firstname.lastname@example.org